RE/MAX Concepts | 661 NE Venture Drive, Waukee, IA, 50263

Meet the Team



Monday-Friday:  7am-5pm
Sat/Sun: By Appointment

The Cornerstone Collective

Kelsey Russell | CEO | REALTOR ®

Kelsey founded The Cornerstone Collective in 2016. The Cornerstone Collective, empowered by RE/MAX Concepts, a full-service real estate company, helps clients through transitional stages + enables them to build wealth. Kelsey thrives on the premise that she gets to build something that is uniquely her own. Kelsey knows that everyone has a different financial strategy for preparing their families for the future. She believes that owning real estate should be part of their strategy, and she wants to show you why. Take advantage of her experience in real estate investment property, strategic planning, contract negotiations, sales/marketing strategies, and more. Whether you are looking to sell, buy, build, or invest, Kelsey will be looking out for what is right for YOU. Kelsey has lived in the DSM metro for over 22 years, and she would love to help you.

She loves real estate because she gets to make an impact. Every call that she makes, every home she enters, every appointment she schedules has the ability to drastically change someone’s situation. Whether this is improving their quality of life and financial stability through smart, diverse investments, adding some joy to their day with a phone call just to check-in, saving them from future trouble by advising on what choices NOT to make, or providing calm, trusted direction through some of life’s biggest investment decisions, she is here. Ready to serve and protect clients. Each and every day. She wants clients to feel seen, heard, understood, and valued. She wants them to know they can ask anything without judgment. She wants them to find true value in knowing her, being around her, and trust that they can count on her for life.

Why The Cornerstone Collective?

In building, the cornerstone is the starting piece of the foundation. A basic element, that without it the rest of the foundation would not stand. That is what we strive to be that in your real estate experience, foundational. We want to set the standard for what real estate companies should offer. We want you to feel supported, heard, and protected when you work with anyone on our team. We understand that each call that we make has the ability to impact someone’s future financial goals, mindset, attitude, and lifestyle. We take that responsibility seriously.

We seek to set the standard for the real estate industry by being worth knowing, rather than just well known.

We define success in life by having these four things:

  1. Exceptionally satisfied clients
  2. Deep Relationships (in all facets of my life)
  3. Continual Growth
  4. Contribution to Others

Kelsey is the owner of The Cornerstone Collective, but it’s so much more than that. She grows people.

Our mission is to help you build wealth through personal, impactful, real estate experiences.
We love truly exceeding the expectations of a client and seeing the JOY in them when everything comes together better than expected.

Outside of real estate, Kelsey has a passion for spending time with her family and German Shepherd, Remy, supporting our veterans + local heroes, homelessness relief efforts, anything outdoors/active, soaking up a new audiobook, iced coffee, and her morning CrossFit workouts.


Madison Ward
Marketing Strategist

Madison graduated from Iowa State University in 2017 with a degree in Journalism and Mass Communications. During her time at Iowa State Madison was a reporter and editor for the Iowa State Daily. Following a year and a half long internship with Kemin Industries, she joined RE/MAX Concepts as the Digital Media Specialist in 2018. She specializes in social media strategies and graphic design and became a licensed real estate instructor in 2019. Madison became the RE/MAX Concepts Marketing Strategist in 2021. She lives in Des Moines with her boyfriend Grant and their two dogs, Bruce & Bucky.


Mimi Davis
Director of Branding

Mimi joins the team with over 15 years in Marketing. She joined The Cornerstone Collective as the dynamo of all things marketing and branding. Her unique experience in property management, land and construction is a true asset for the team. She combines all her skills and experiences to specialize in assisting the team and clients buy and sell their homes, real estate marketing, and social media.


Justin Scavo

Dynamic Motion LLC (DY/MO) was founded in 2019 by Justin Scavo, MBA. They work with businesses creating engaging digital content to promote brand recognition and marketing objectives. Whether it’s creative video, commercial photography, or interactive virtual tours they provide the right solution for each unique situation. Justin’s creative background in graphic design and business promotion ensures the right product is delivered to accomplish your specific goals.


Kendra Scholten
Marketing Coordinator

Kendra’s skills in marketing make her a vital asset to helping us and our clietns in the busy market that is real estate. Born and raised right here in the heart of Iowa she knows the ins & outs of what makes this state such a special place. She received her Bachelor’s Degree from Grand View University with a major in sports management and a minor in marketing. In her free time you’ll find her around town at local events with family and friends, jamming to country tunes, spending time with Oreo, her kitty, or traveling to a beach, which is her favorite vacation spot!


Samantha Orellana
Transaction Coordinator

Sam is our transaction coordinator. She has been in real estate for 10 years starting in property management and moving into residential. She loves working with sellers and helping ensure that their transaction runs smoothly. Sam ensures the title is cleared, orders all payoffs and items needed for closing, signs closing docs with the sellers, and SO much more. Moving is a stressful time and Sam likes to take the stress out of it. She loves spending time with my family and her puppies!


Alexa Miller
Agent Care Representative

Alexa is our Agent Care Representative (ACR) and has six years of experience assisting agents. She processes our listings and sales paperwork to ensure compliance. Alexa graduated from the University of Iowa in 2015 with a degree in Communication Studies. She currently lives in Adel with her husband and pets.